Bulletproof YouTube Ads – John Belcher
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How would you like to bring in millions of dollars in revenue…with just one great ad?
That’s exactly what Dollar Shave Club, Orabrush, and Poo Pourri did.
These companies started small and grew into revenue monsters…
…all on the back of a few insanely successful YouTube ads.
Poo-Pourri grew slowly for 6 years…then a single YouTube ad generated $4 million in backorders practically overnight.
Orabrush went from getting one order every 36 days to raking in $11 million annually.
And Dollar Shave Club? These guys started with no business whatsoever and recently sold for $1 billion.
None of those stories would be possible without YouTube’s almost unparalleled ability to help grow & scale businesses in any industry.
See, YouTube is not like any other ad network. There are 3 big things that make YouTube a game-changing traffic source:
Fact #1: YouTube is huge, and it’s only getting bigger.
Over 300 hours of video are uploaded to YouTube every MINUTE:
This rapidly growing source of inventory means you can always reach more and more people. It also helps to fight rising prices, which makes it easier to maintain a strong ROI on your campaigns.
Fact #2: YouTubers have a high CLTV (customer lifetime value) and low CPQE (cost per quality engagement).
The awesome thing about YouTube ads is that you only pay when people choose NOT to skip your ads.so you’re only paying for interested views.
And because YouTubers are such engaged users, they tend to have a high customer lifetime value. If you can earn their trust they will buy from you again and again.
Fact #3: YouTube is proven to work on a massive scale.
Remember, this is the same network that launched Dollar Shave Club, Orabrush, and Poo Pourri.
It’s also made a fortune for Tai Lopez, Jeff Walker, Wealthsimple, and many more.
This is proof that if you do YouTube advertising the right way, you can launch your business into the stratosphere.
And nobody knows this better than the instructor of this training, John Belcher.
Learn The Secrets Of YouTube Success From A Google Insider When it comes to YouTube ads, John has seen it all.
He’s a former Googler who worked in the Adwords department, where he learned the intricacies of this powerful traffic system.
He has the inside perspective on how this network ticks, how to make it sing, and most importantly…he knows where most people go wrong.
He’s seen data on hundreds of campaigns.from losing campaigns to break-even campaigns to wildly profitable campaigns. All from the inside of Google itself.
That’s why, when John shows you examples of successful ads from companies like Real Estate for Busy People…
He’s not just guessing that they worked.
And better yet, he knows why they worked, and he knows the exact steps you need to take to recreate that success in your own campaigns.
Today John owns his own ad agency where he’s helped over 30 companies build successful YouTube acquisition strategies. He even recently guided a financial tech startup from their pre-seed round to their Series A using only YouTube ads.
If you want to learn how to reach massive scale with YouTube ads, trust me when I say that you could not possibly be in better hands.
And one of the first things John is going to teach you is…
Why Most YouTube Advertisers Lose Their Shirt
Tell me if this sounds familiar:
You decide to give YouTube ads a try.
You produce a short video, set up some campaigns with a link back to your sales page, and throw some traffic at your offer.
Two days and $300 later, you log in to your Adwords account to see how your campaign is performing.
To your horror, you realize that your campaign has generated lots of impressions.
…with very few clicks and almost NO conversions to speak of.
With a sinking feeling in your gut, you pause the campaigns and come to the only sensible conclusion:
“YouTube doesn’t work for my business.”
Unfortunately, this is where most people stop trying and give up on this goldmine of a traffic network.
And that’s too bad, because the truth is that YouTube DOES work for your business-it can work for any business-no matter what industry, niche, or vertical you’re in.
The reason your campaigns didn’t work is because they weren’t set up for success. I see this all the time, even from experienced media buyers.
See, many of the standard best practices & tactics that work on other ad networks will NOT work on YouTube.
(And yes, that even applies to the Google Search and Display Networks-even though they all use the same Adwords interface.)
Here’s What Most Media Buyers Do WRONG On YouTube
If you’re going to screw up with YouTube, you’re going to do it before you launch your campaign, before you set your targeting, and before you even create your first ad.
You’ll screw up at the very beginning when you set your expectations.
Most media buyers get hung up trying to make their YouTube results match the results they get from other networks.
But that will never work.
You can’t compare YouTube with other networks, because they are totally different platforms that work in radically different ways.
And if you’re going to make this mistake, it will be one in one of these 3 ways:
Mistake #1: You don’t understand the mentality of a YouTuber.
People on YouTube have a very different mindset than people on Facebook or Twitter.
As an advertiser, you have to approach them differently.
These are not distractible people stumbling through a newsfeed. People come to YouTube looking for answers (it’s the #2 search engine in the world, according to ComScore), and they are highly engaged with the videos they’re watching (the average mobile session is 40 minutes long, according to Tech Times).
It’s no surprise YouTube sends the most engaged traffic of any network by a big margin:
If you talk to a YouTuber the same way you talk to someone on Facebook, Twitter, or LinkedIn, you’ll struggle to any traction.
So that raises the question…how should you talk to YouTubers? And assuming you can create an interesting ad, how will they respond?
Which brings us to mistake #2…
Mistake #2: You don’t know how to accurately track results from YouTube.
As a skilled media buyer, you already know the importance of accurate tracking & analytics. You know the only way to successfully scale a campaign is by knowing your metrics.
Well, the same thing is true with YouTube. But with YouTube, tracking your visitors & sales accurately requires a few extra steps.
To set yourself up for success, it’s essential that you take these steps to make sure you are measuring the RIGHT metrics for YouTube traffic.
The bad news is that most advertisers fail to get this right, and as a result they never really know if their campaigns are making money or losing money.
The good news is that once you know the proper way to set up your YouTube campaigns, this is easy to get right.
Mistake #3: You don’t use data to build a custom-made plan.
When creating a new campaign, it’s tempting to choose a random budget and throw some money at your shiny new ads just to get some immediate data.
But when you test a haphazard budget like this, you’re basically rolling a pair of loaded dice.
Chances of success: zero.
Chances of wasting your money (or your client’s money): very good.
This is NOT how a smart media buyer plans out their campaigns.
To put yourself in a position to succeed, you need to avoid the temptation to immediately start your campaigns…and instead use data to build a plan that makes sense for this particular client, offer, and campaign.
You need to calculate (not guess) the answers to questions like:
What should my test budget be?
What’s a good conversion rate?
How should I decide when to pause and when to scale?
There are formulas you can use to quickly calculate all this stuff, but unfortunately most media buyers don’t know them.
What Happens When You Make These Mistakes?
What happens when you try to make your YouTube campaigns work the same way your Facebook, Twitter, or display campaigns do? Well, there’s only one result that’s even possible:
You’ll lose a lot of money.
Not only that, you’ll also lose face with your clients. They expect you to know how to succeed on the big traffic networks. So if you can’t generate a positive ROI on YouTube, of all places, then they’re going to start doubting your abilities.
…and maybe even looking a new media buyer.
So how can you avoid these mistakes and find the promised land of YouTube success?
Use The Same YouTube System That Launched Some of The World’s Biggest Companies
This isn’t some “how to create your first YouTube ad” course for newbs and wantrepreneurs.
This is a system, a methodical process for building a massively successful YouTube campaign from beginning to end.
It’s thorough enough for the beginner, but it’s really designed for the intermediate or advanced advertiser to take their campaigns to the next level.
You’ll start by learning how to find the right messaging and determine an effective test budget, and you’ll finish by discovering how to scale your winners for massive growth.
Your instructor is John Belcher, a former Googler (so he has the inside perspective on this powerful network) and one of the world’s foremost authorities on YouTube advertising.
This system works even if you have no YouTube following, even if you have no video production skills or software, and even if you’re terrible on video.
(In fact, you don’t even have to appear on-camera at all to kill it with YouTube ads.)