Masterclass Frank Gehry Teaches Design and Architecture

March 16, 2018

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Create the extraordinary
At 19 years old, Frank Gehry was a truck driver taking sculpture classes at night school. His vision for what architecture could accomplish went on to

reshape our cities skylines, and the imaginations of artists and designers around the world. Now this master builder invites you into his never-before-seen

model archive for a look into his creative process.

Frank welcomes you to his MasterClass. He shares what he hopes youll learn from him, and tells you exactly how he found architecture. Or did it find


On Creativity
Frank is considered one of the most creative and expressive architects in the world. In this chapter, hell share why its important to develop your own

creative signature and how to embrace the creative insecurity you will inevitably experience.

Design Philosophy: Part 1
Over the course of his storied career, Frank has developed a series of hard-won philosophies about design and architecture. In the next two chapters, he

passes these philosophies on to you.


Design Philosophy: Part 2
Frank dives deeper into the theories he considers crucial to every architects design process.

Generating Ideas
Sometimes the best ideas begin as the craziest ideas. Frank shares a few of his tips for exploring the crazy ideas, and where to begin again if youre feeling


Franks Inspiration
From the great sculptures by Bernini, to the fluid movement in Hiroshiges carp paintings, Frank has found inspiration for his buildings in a myriad of places.

See how he translates, interprets, and adapts shapes and themes into his own designs.

Design Obstacles
Critics, clients, even the ebb and flow of the economy can have dramatic effects on the work that you do. Frank shares stories of how he has overcome

these obstacles, and ended up seeing them as opportunities.

Expressing Movement
It started with an offhand comment about a fish. It turned into Frank Gehrys signature style. Learn about Franks fascination with movement, where it came

from, and how hes able to add it to an inanimate building.

Creating With Your Client
Frank knows the importance of communicating with clients. By including them at every step of the design process, your projects will gain order and

personality. In this chapter, Frank shares how to make creative collaboration a priority.

Take Aways From the Walt Disney Concert Hall
Frank shares the highlights, and low points, of his time designing and constructing the iconic Walt Disney Concert Hall. Youll learn the importance of being

a master builder, prototyping your work, and collaborating with other experts.

Take Aways From 8 Spruce Street
Franks high profile New York City highrise began as a study of movement. Learn how Frank collaborated with curtain wall experts to create ‘Bernini folds

from metal panels.

Neighborhood and Context
When he starts a new project, Frank knows its crucial to consider a buildings surroundings. In this chapter, hell share his techniques for situating his work

within existing landscapes.

Materials and Prototyping
Being a master builder means staying on top of the latest in material advancements. Frank gives you a peek into his ‘prototyping graveyard, where he tests

materials that pique his interest, and looks for the humanity in the mundane.

Residential Projects
Working with an architect is an enormous investment. Learn how you can honor your clients trust, and play an indispensable part in bringing their design

goals to life.

Frank Gehry and Associates have been a bustling business since 1962, a monumental feat in the world of architecture. In this chapter, Frank shares how he

runs an ethical, creative, collaborative, and profitable business.

Working With a Team
If youre thinking of hiring a partner, or working for one, listen to these best practices Frank has honed over the years. The key? It starts with respect.

Final Thoughts
After unpacking his process and sharing what inspires him, Frank explains how the next generation of architects can engage and challenge tradition to create groundbreaking designs.