Pam Foster Direct Response Copywriting Course

February 18, 2018

Name Product: Pam Foster Direct Response Copywriting Course
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Price: $495

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Finally, Youll Have a Step-By-Step Plan For Crafting…

Persuasive Copy That
Flat-Out Sells

If youre a business owner looking to increase sales…you need better copywriting.

If youre an agency looking to get more clients and deliver better results…you need better copywriting.

If youre a marketing professional looking to take the next BIG step in your career…you need to be a better copywriter.

Simply put, good copywriting can have such a profound effect on your business (and your career) that I wouldnt call it a “game-changing skill…”

But a LIFE-changing skill.

And this is ESPECIALLY true in the world of digital marketing, where the vast majority of all communication happens through the written word.

Listen, I dont want to overstate things here, but the cold, hard truth is this:

If you arent writing good copy, you arent marketing.

With bad copywriting, youre just “playing pretend” at this whole digital marketing thing…

…and until you learn how to write persuasive copy that converts, youll NEVER be a “real marketer!”

See, a pretend marketer is someone who writes copy that “sounds good”…

…while a real marketer is someone who is able to write copy that grabs your prospects attention and compels them to read and take action.

Its the difference between going through the motions and actually having a positive effect on your business.

Thats how important copywriting is. And thats why were so excited about our brand-new Copywriting Mastery Course & Certification.

And were even more pumped to announce that weve created this course in a partnership with the worlds top authority on direct-response copywriting…

Theres a myth floating around about copywriting…

…a dangerous myth that could have DISASTROUS consequences for anyone who believes it.

Want to know what it is?

Its the myth that copywriting is only meant for writers.

Right now there are thousands of business owners, agencies, and marketing professionals out there…

(Email marketers, content marketers, conversion rate specialists, traffic buyers…)

…who have no idea how much they are being held BACK by poor copywriting skills.

Its sad, but true.

Think about it this way:

Copywriting is the art & science of writing words that SELL.

And no matter what your digital marketing specialty is, we all have to “sell” something!

Media buyers & traffic acquisition specialists have to “sell the click” in their ad copy…

Email marketers have to “sell the open” in their subject lines…

Even content marketers have to “sell an idea” in every blog post!

This is why its essential for EVERY digital marketing professional to have strong copywriting skills.

Copywriting is like dribbling a basketball. If you play basketball, its ESSENTIAL that you know how to dribbleno matter what position you play.

The same is true of marketers and copywriting.

The good news is that the principles of persuasion are the same no matter what youre working on. The techniques you use to write a high-converting sales page are the same techniques that will help you write better-performing ads, blog posts, emails, and so on.

And when you look at it that way, you start to realize that copywriting does a lot more than just improve conversions…

From generating awareness and building engagement to fostering excitement and turning customers into active promoters of your business, copywriting plays a HUGE role in EVERY single step of the Customer Journey.

(And it improves conversions. A lot.)

Thats why copywriting is in such steep demand today. You might even be surprised to learn this one simple fact…