SEO Training Course – Tommy Griffith | Size: 3.3 GB
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Heads up: Only the nerds are using ClickMinded.
Let me know if this one sounds familiar.
You’ve been trying to learn SEO. You’re reading this now, and let me guess, you’ve probably tried to do a few (or all) of the following things:
You’ve read tons of articles about why you NEED to do this one very specific highly-technical SEO tactic in 2018 or you will FAIL
You’ve heard about secret “hacks” that allow people to trick Google and get higher rankings
You’ve tried talking to SEO specialists or following experts on social media – but you ended up more confused than before
You’ve subscribed to an expensive SEO tool and haven’t been able to figure out how to get any value from it and can’t understand half of the things it offers
Most importantly, after everything you’ve tried, you’ve gotten exactly ZERO results for your clients or your own business.
Look, I’ve been there, and I’m the first to admit that there is definitely a struggle, and that struggle is definitely real.
But guess what? It’s not your fault.
It took me a loooong time to figure this stuff out for myself.
And my conclusion is this:
The problem is not you… it’s the SEO industry.
SEO has a barrier of unnecessary complexity that’s built on complicated technical information that 99% of people honestly don’t need.
It took me YEARS to learn how to get more organic traffic…but I promise you, it doesn’t have to be this way.
What if you could generate a constant flow of relevant traffic to your site?
Maybe you’d get more clients or charge more money for your services
Maybe you’d get more leads and sales for your business
Maybe you’d get a new promotion or land your dream job
That’s what a fundamental knowledge of SEO can do for you. Emphasis on the word fundamental. You don’t need all the fluff, hacks, or the complicated technical stuff that the “gurus” make intentionally confusing.
Because the big dirty secret about search engine optimization is this:
SEO really isn’t that hard.
I’m definitely proof of that.
Guess how I first learned SEO?
In University, my friends and I started a Fraternity.
I know. You should probably click back on your browser right now and just leave after that, but hear me out.
After graduating from University, I wrote an ebook called The Fraternity Handbook. It was a 67-page PDF on how to start a fraternity that I started selling for $10.
I… I know.
I wrote the “book”, then I bought the domain HowToStartaFraternity.com and managed to get it ranking #1 for the term “how to start a fraternity” after a few days.
I thought I was a genius.
That was almost 10 years ago before Google rolled out an algorithm update colloquially known as the “exact-match domain” update.
At the time, Google was easier to manipulate, and clowns like me were able to take advantage of it without all that much work.
Thankfully, a lot has changed since then.
Today, all you really need to do is follow a very simple rule:
Are you helping search engines answer their user’s questions?
That’s what the ClickMinded SEO Framework is all about:
Search engines become more valuable by getting more users (or more usage from existing users)
They do that by providing the best possible answer to their users
If you help search engines answer their user’s questions, they’ll give you a higher ranking
Search engines get more usage, and you get more traffic
Just figuring out what search engine users want and providing the best possible answer is what helped me fundamentally understand SEO.
We took this idea and implemented it at the last place I managed search engine optimization: Airbnb.